So, you’re a candidate. Your campaign is getting off of the ground, and you need to get your message out.
You’re looking for a new, cutting age way to spread your message and portray yourself in a positive light? Well, try a blog. Blogs are cheap, easy, and studies show that future growth will be huge.
Today, it’s a widely accepted idea that folks are looking for a candidate who seems more human than rehearsed. They want someone fresh. Someone with passion, ideas, and action. People are just tired of the same old talking points. Show that you’re more than just those talking points by giving yourself personality.
And that’s where your blog comes in. A blog can take your political message and separate you from it, appropriately, and in a good way if you use sensible judgement. You shouldn’t reveal your deepest darkest secrets, but sharing recipes, what you did last weekend, pics of your kids at baseball practice, and other social aspects of life can create a bond with voters that can’t be made solely from your views on tax increases and tort reform. They’ll see a human, and those are in demand these days.
Looking at the data, blogs are the second most popular form of online media. Facebook scores about 139 Million visits each month, while platforms like Blogger, WordPress, and Tumblr receive close to 81 Million. The data also shows that these platforms are increasing in popularity, and we agree- they are.
Blogs used to be nerdy. Bloggers were seen as unpopular, and solely for those creepy folks who spent their waking moments on the Internet. Well, now blogs are becoming the en-vogue way of communication. Younger folks are using them to document their daily grind, their trip to Europe, or, their opinions on current events and politics. Regardless of the purpose, blogs are becoming cool for the average Joe to express himself.
So, join the bandwagon and become a blogger.
We suggest WordPress because it’s easy to use, and it can actually create fully functional, professional websites with the ease of a few clicks- and it’s cheaper than our fully functional models. With a host like Rackspace, your online presence can be made, and what was once a blog can become a fully functional website in no time.
So, have we convinced you yet? Well, if not we suggest trying it out. It’s worth it, and once you become blog savvy, the campaign will be yours. You can use it to create a personal connection between you and your constituents.
So, what are you waiting for? Start blogging.
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